The Laughing Cow®, a global cheese brand under Bel Group, has been unveiled as the official supplier for the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025.
The deal was confirmed in Casablanca, with CAF Secretary General Véron Mosengo-Omba and Bel Group’s Jérôme Garbi present. As part of the partnership, The Laughing Cow® will engage fans across stadiums, fan zones, and digital platforms, aiming to bring its “joyful spirit” to the continent’s biggest football event.
This edition of AFCON marks Morocco’s first time hosting the tournament since 1988. It also comes as Ghana misses out on qualification for the first time in over two decades.
The partnership reflects a growing trend of global consumer brands using major sporting events to connect with African audiences and elevate fan experiences.
