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“Consistency matters more than motivation”- ON Ambassador Benjamin Azamati [VIDEO]

Yaw Adjei-Mintah by Yaw Adjei-Mintah
May 20, 2026
Reading Time: 2 mins read
Benjamin Azamati Photo Courtesy: ON

Benjamin Azamati Photo Courtesy: ON

Ghana sprinter Benjamin Azamati has been unveiled as one of the founding members of Swiss Sportswear Company ON’s sprint group. (Scroll down to watch video)

The sportswear brand that is famous for its jogging shoes has consistently gained momentum in the sportswear market since its launch in 2010 and recently branched out into track with the launch of its sprint group.

Aside Azamati, American sprinters Samirah Moody, Max Thomas and Johnny Brackins are members of the Swiss company’s sprint group. The group will be under the tutelage of sprint coach John Bolton.

Ghana’s former 100 Metre record holder, Azamati signed on to ON via a three year deal in January this year and speaking via ON’s media, Azamati said,

“Track has taught me that consistency matters more than motivation.”

Benjamin Azamati of Team Ghana celebrates after teammate Abdul-Rasheed Saminu (not pictured) crosses the finish line in the Men’s 4x100m Relay Heats on day eight of the World Athletics Championships Tokyo 2025 (Photo by Christian Petersen/Getty Images)

“There are days you feel great and days you don’t, but the people who improve are the ones who still show up and execute. That mindset shaped how I approach not just sport, but life in general.”

Kishane Thompson with Benjamin Azamati Photo Courtesy: Getty Images

Azamati missed out on the recently concluded African Senior Athletics Championships to injury after aiding Ghana’s 4×100 Relay Team qualify to next year’s World Championship in Beijing.

🎥 Benjamin Azamati to train under coach John Bolton alongside Samirah Moody, Max Thomas, and Johnny Brackins after On unveiled its first sprint club.#CitiSports (Credit:@on_running) pic.twitter.com/Pk2EW386Re

— Citi Sports (@CitiSportsGHA) May 20, 2026


 

 

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