Street wear brand “6PM” is cashing in big time after an “accidental” exposure by one of sports most popular and most recognizable figures on one of the biggest sports stages.
In the 2026 FIFA World Cup Final, Spain winger Lamine Yamal raised his jersey multiple times exposing his boxer shorts underneath.
The Final, watched by over 600 million people, saw the 19 year old star player wearing the boxer shorts of German street wear brand “6PM”.
Lamine Yamal played out the entire duration of the contest and aided Spain to beat Argentina 1-0 to lift the title for the second time.
6PM jumped on the opportunity and posted a photo of Lamine Yamal with the shorts on its Instagram page after the game and according to German tabloid newspaper BILD reports the company has sold out.
At the time of writing, Lamine Yamal hasn’t been announced as an official ambassador of the company that sells a pair of boxers for 30 Euros.
