The Ghana Olympics Committee has signed a partnership agreement with Twellium Industrial Company, Ashfoam Ghana and Toyota Ghana ahead of the 2021 Olympic Games to be hosted in Tokyo, Japan.
The deal with Twellium will last for the next two years and is worth GH₵ 200.000.
Ashfoam Ghana is committed to paying for the kits every Ghanaian athlete will wear during the Olympic Games in Tokyo, Japan.
The Service Manager of Toyota Ghana highlighted that the partnership agreement between the Ghana Olympics Committee and the vehicle production entity is for ‘local support’.
Addressing the media, Ashfoam Marketing Manager, Nana Yaw Ampem-Darko stated that his outfit, as part of the deal, will cover the full cost for the production of kits for Team Ghana at the Olympics. The kit will be manufactured by the Italian clothing manufacturer, Erreà.
“Ashfoam Ghana is committed to promoting sports in the country, and we have been doing that for a long time in Ghana. We have been very present in the last years. We have tried to support lesser-known sports and through that, we have been able to develop a very good relationship with the GOC, and we have been able to help in our own small way. This comes on the backdrop of our agenda to help promote young people in the sports sector and Ashfoam is committed to that course.”
“Our company will take care of the kits for the 2021 Olympic Games. We are in contact with the kit manufacturers and the designs are ready. We have the invoice, and we are going to make payment for all the apparel the team will be wearing during the games. And when the athletes come back from the Games, we will, in our own way, honour them.”
Also speaking at the event, Ali Ajami, the Marketing Director of Twellium Industrial Company Ltd says his outfit is dedicated to helping Ghanaians achieve their dreams, which includes being a part of the partnership, so Ghana can raise a champion.
“We have been doing a lot of good things in Ghana, we have helped create employment in the country and all of that, and we are glad to be on board with this partnership with the GOC.
“We want to be proud and be a part of the dream of having a Ghanaian champion in the future. This is because we believe in the Ghana Olympic team, and it is a gate to the world. Once we reach there, we will put Ghana on the map, and we can also have a Ghanaian climbing the podium as a champion among the best in the world and also helping in the discovery of new talents.”
The President of the Ghana Olympics Committee, Ben Nunoo Mensah, in his address, admonished the media to help brand the various sporting disciplines well in order to attract sponsorship.
“What my GOC administration has been trying to do is take the burden of funding off from the Ministry for Youth and Sports and try and find our own sponsorships from the corporate world before coming back to the ministry and seek for additional help to better our course.”
“My second remark is on the way we brand our sports in the country. Colleagues, there are two problems in our sports today. One is lack of funding and the other is the negative branding of sports. If we are able to work on the second, it automatically affects the first. Our sports cannot develop when we overly rely on the president and the ministry, we need support from the private sector, and it includes the companies here today. We can only get sponsorships if these brands hear good things about our sports”.
“No brand will be glad to be associated with negativity. It is always the case that they would want to hear good things about the venture they are investing in. There are 95% good things happening in sports, so why focus on the negativity? We need the good publicity to help us promote the brand of our sports in order to attract sponsors to make the sports lucrative.”
The Tokyo Olympics will be held from July 23 to August 8 of this year.