The CEO of Bibiani Goldstars, Akwasi Adu, has strongly opposed the proposal for the Ghana Premier League (GPL) to be broadcast on SuperSport, arguing that it would limit accessibility for the average Ghanaian football fan.
The proposal, led by Majority Leader Mahama Ayariga, aims to increase the league’s visibility and attract a larger audience.
However, Adu believes that placing the GPL behind a paywall would exclude many fans who cannot afford premium sports channels, ultimately reducing local engagement with the league.
Instead, he advocates for the matches to be aired on the Ghana Broadcasting Corporation (GBC), the country’s national broadcaster, to ensure free and widespread access.
I disagree with him that our league should be broadcast on SuperSport, I would rather suggest that they invest in our Ghana Broadcasting Corporation, which is our local television entity.
If GBC is properly resourced and takes control of the TV rights, why can’t they also sublet these rights to local stations like Adom TV, Kessben TV, and Citi TV?
That way, every Ghanaian, regardless of location, can have access to the Ghana Premier League.
Adu further argues that shifting the TV rights to GBC would be the best solution to the ongoing broadcasting challenges facing the league.
He believes a deal with the state broadcaster would provide stability, and consistent coverage, and significantly boost the commercial appeal of the GPL.
How many Ghanaians have access to SuperSport in their homes? he questioned.
In my opinion, they should consider resourcing GBC so it can take over the TV rights.
With the GPL struggling to attract sponsorship and maintain fan interest, Adu insists that making the league freely accessible would revitalize public enthusiasm and contribute to the overall growth of domestic football.
